We are the most engaged
social-first publisher in the world
Our big numbers make a big impact
The BBC wanted to reach 16-34-year-olds and encourage views of its new series: Blue Planet 2.
A bespoke meme campaign using never-before-seen footage, with captions tailored to each specific community in Media Chain’s portfolio. It earned X, Y, Z.
Super Bowl coverage is typically reserved for big-budget TV slots. William Hill set out to challenge that norm and own the conversation.
The most-viewed piece of branded content over the Super Bowl weekend. SPORF’s video earned 12.5M organic views and 1M engagements in three days, as well as global press coverage.
Bulk Powders wanted to increase its social media presence and connect with new customers.
An original social-first video series, with boxer Anthony Joshua and TV personality Lucy Watson, distributed by World Fitness. It achieved 1.2 million UK Facebook views and approx. 3K new followers.
Sky Bet wanted to raise awareness, boost sentiment and own a greater share of conversation around the 2017 EFL Championship play-offs.
A social-first video series that captured fans’ ecstatic highs and agonising lows. It received 24M impressions and 250K engagements, and included the most-sponsored video in the social sports category.
The Flavour of Social: An exploration into the world of food and social
The digital age has created a new food landscape, where passionate food fans never go hungry for new dishes, drinks, and combinations. Using industry-leading tools and first-party research with our Love Food audience, we analyzed how marketers can own a larger portion of the conversation about food on social.
THE STUDENT PROBLEM: INSIDE THE MIND OF THE MODERN STUDENT
“In 2013 Student Problems started its first online community. In the last five years, the world has changed and so has student life. Our research investigates modern student culture, how students are using social and how brands can engage with them.” – Dom McGregor, Social Chain COO
NAVIGATING THE NEXT GENERATION FAN: HOW FOOTBALL IS SOCIAL
Football fans are among social media’s most passionate users. Earning the right to sell to them means understanding the emotions which drive them to engage. This insights piece explores how young fans interact with different platforms and what they expect from the brands seeking to tap into a hyper-engaged crowd.
GAMING THE SYSTEM: AN EXPLORATION INTO THE WORLD OF GAMING AND SOCIAL MEDIA
Gaming the System analyses gamers’ lifestyles, gaming habits, purchasing behaviour and use of social media to shed light on a widely misunderstood demographic. Our findings give brands and marketers the tools they need to create informed strategies and engage this valuable but untapped audience.
Brands we've worked with
Social insights and ideation
Social content production
Branded social entertainment
Native earned distribution
Social growth and innovation
DEF Media, a TV and Media production company, produces some of the most watched primetime shows in Germany.
Renowned for high-quality audio-visual media content, the team have produced shows such as “Sweet & Easy – Enie backt”, “Big Countdown”, “B-Movie”, “The Dome”, “100 Songs, die die Welt bewegten” and more.
The DEF Media team are experts in creating and producing entertainment and documentary formats for broadcast and other media as well as organising and executing events.
Marketing 100 influencer channels in 25 different countries reaching millions of people.
Social Chain’s Talent Management has a number of industry-leading influencers under contract, helping to bring brands to new audiences. Well-known names include Stefanie Giesinger, Shanti Tan, Ischtar Isik, Ema Louise Weiner, Nathalie Gleitman and more.
Our team uses proprietary technology to track and monitor social media campaigns to ensure they deliver on business objectives every time.
Producing some of the largest conventions and festivals in Europe, connecting brands to social media communities in the real world.
“GLOW by dm” is Europe’s largest beauty convention, attracting 40,000 visitors every year. Working with 80 of the world’s biggest beauty brands and 200 major influencers, bringing a mix of live experience, entertainment, talent access and brand activations.
“World Fitness Day” is the largest sports and fitness convention in Europe. The event uses live stage shows, pop up shopping malls and activities to bring brands to thousands of fitness fans every year in Frankfurt.