©Social Chain Media 2019

We are the most engaged
social-first publisher in the world

Source:Crowdtangle 2019

Brands

  • The world’s biggest gaming community on Facebook View GameByte
    6.2M Followers
  • The world’s biggest social-first student community View Student Problems
    10.7M Followers
  • One of the UK’s biggest social-first food channels View Love Food
    9.8M Followers
  • One of world's biggest digital sports publishers cross-platform View SPORF
    14.8M Followers
  • The most viewed fitness community in the UK View World Fitness
    73K Followers
  • The most viewed and engaged social-first music publisher in the world View Music Life
    4.07M Followers
  • The largest unofficial Manchester United fan channel in the world View Full Time Devils
    1.9M Followers
  • The most engaged football-focused community on Instagram in the UK View The Football Republic
    1.7M Followers
  • One of the most viewed social-first entertainment publishers in the UK View SeeMore
    5.5M Followers
  • One of the most viewed social publishers in the UK View Life Network
    9.5M Followers
  • One of the UK’s most viewed social-first indie gaming publishers View FragHero
    2.6M Followers
  • One of the first Gen Z social-first news and current affairs publishers in the UK View This Matters
    160K Followers

Our big numbers make a big impact

Campaigns

The Challenge

The BBC wanted to reach 16-34-year-olds and encourage views of its new series: Blue Planet 2.

The Outcome

A bespoke meme campaign using never-before-seen footage, with captions tailored to each specific community in Media Chain’s portfolio. It earned X, Y, Z.

The Challenge

Super Bowl coverage is typically reserved for big-budget TV slots. William Hill set out to challenge that norm and own the conversation.

The Outcome

The most-viewed piece of branded content over the Super Bowl weekend. SPORF’s video earned 12.5M organic views and 1M engagements in three days, as well as global press coverage.

The Challenge

Bulk Powders wanted to increase its social media presence and connect with new customers.

The Outcome

An original social-first video series, with boxer Anthony Joshua and TV personality Lucy Watson, distributed by World Fitness. It achieved 1.2 million UK Facebook views and approx. 3K new followers.

The Challenge

Sky Bet wanted to raise awareness, boost sentiment and own a greater share of conversation around the 2017 EFL Championship play-offs.

The Outcome

A social-first video series that captured fans’ ecstatic highs and agonising lows. It received 24M impressions and 250K engagements, and included the most-sponsored video in the social sports category.

Insights

The Flavour of Social: An exploration into the world of food and social

The digital age has created a new food landscape, where passionate food fans never go hungry for new dishes, drinks, and combinations. Using industry-leading tools and first-party research with our Love Food audience, we analyzed how marketers can own a larger portion of the conversation about food on social.

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THE STUDENT PROBLEM: INSIDE THE MIND OF THE MODERN STUDENT

“In 2013 Student Problems started its first online community. In the last five years, the world has changed and so has student life. Our research investigates modern student culture, how students are using social and how brands can engage with them.” – Dom McGregor, Social Chain COO

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NAVIGATING THE NEXT GENERATION FAN: HOW FOOTBALL IS SOCIAL

Football fans are among social media’s most passionate users. Earning the right to sell to them means understanding the emotions which drive them to engage. This insights piece explores how young fans interact with different platforms and what they expect from the brands seeking to tap into a hyper-engaged crowd.

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GAMING THE SYSTEM: AN EXPLORATION INTO THE WORLD OF GAMING AND SOCIAL MEDIA

Gaming the System analyses gamers’ lifestyles, gaming habits, purchasing behaviour and use of social media to shed light on a widely misunderstood demographic. Our findings give brands and marketers the tools they need to create informed strategies and engage this valuable but untapped audience.

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Brands we've worked with

Services

  • Social insights 
and ideation
  • Social content production
  • Branded social entertainment
  • Viral
 marketing
  • Native earned distribution
  • Social growth
 and innovation
“A blazingly hot social media phenomenon”
“They can make anything the no.1 trend in under 30 minutes!”
“The social media Illuminati”

Media Partners

Media Production

DEF Media, a TV and Media production company, produces some of the most watched primetime shows in Germany.

Renowned for high-quality audio-visual media content, the team have produced shows such as “Sweet & Easy – Enie backt”, “Big Countdown”, “B-Movie”, “The Dome”, “100 Songs, die die Welt bewegten” and more.

The DEF Media team are experts in creating and producing entertainment and documentary formats for broadcast and other media as well as organising and executing events.

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Talent Management

Marketing 100 influencer channels in 25 different countries reaching millions of people.

Social Chain’s Talent Management has a number of industry-leading influencers under contract, helping to bring brands to new audiences. Well-known names include Stefanie Giesinger, Shanti Tan, Ischtar Isik, Ema Louise Weiner, Nathalie Gleitman and more.

Our team uses proprietary technology to track and monitor social media campaigns to ensure they deliver on business objectives every time.

Event Production

Producing some of the largest conventions and festivals in Europe, connecting brands to social media communities in the real world.

“GLOW by dm” is Europe’s largest beauty convention, attracting 40,000 visitors every year. Working with 80 of the world’s biggest beauty brands and 200 major influencers, bringing a mix of live experience, entertainment, talent access and brand activations.

“World Fitness Day” is the largest sports and fitness convention in Europe. The event uses live stage shows, pop up shopping malls and activities to bring brands to thousands of fitness fans every year in Frankfurt.

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