Campaigns

©Social Chain Media 2019

Know the platforms. Own the audiences. Create the conversation.

The Challenge

The BBC wanted to reach 16-34-year-olds and encourage views of its new series: Blue Planet 2.

The Outcome

A bespoke meme campaign using never-before-seen footage, with captions tailored to each specific community in Media Chain’s portfolio. It earned X, Y, Z.

The Challenge

Super Bowl coverage is typically reserved for big-budget TV slots. William Hill set out to challenge that norm and own the conversation.

The Outcome

The most-viewed piece of branded content over the Super Bowl weekend. SPORF’s video earned 12.5M organic views and 1M engagements in three days, as well as global press coverage.

The Challenge

Bulk Powders wanted to increase its social media presence and connect with new customers.

The Outcome

An original social-first video series, with boxer Anthony Joshua and TV personality Lucy Watson, distributed by World Fitness. It achieved 1.2 million UK Facebook views and approx. 3K new followers.

The Challenge

Sky Bet wanted to raise awareness, boost sentiment and own a greater share of conversation around the 2017 EFL Championship play-offs.

The Outcome

A social-first video series that captured fans’ ecstatic highs and agonising lows. It received 24M impressions and 250K engagements, and included the most-sponsored video in the social sports category.