Insights

©Social Chain Media 2019

A deep understanding of consumer passion points is what sets us apart.

The Flavour of Social: An exploration into the world of food and social

The digital age has created a new food landscape, where passionate food fans never go hungry for new dishes, drinks, and combinations. Using industry-leading tools and first-party research with our Love Food audience, we analyzed how marketers can own a larger portion of the conversation about food on social.

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THE STUDENT PROBLEM: INSIDE THE MIND OF THE MODERN STUDENT

“In 2013 Student Problems started its first online community. In the last five years, the world has changed and so has student life. Our research investigates modern student culture, how students are using social and how brands can engage with them.” – Dom McGregor, Social Chain COO

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NAVIGATING THE NEXT GENERATION FAN: HOW FOOTBALL IS SOCIAL

Football fans are among social media’s most passionate users. Earning the right to sell to them means understanding the emotions which drive them to engage. This insights piece explores how young fans interact with different platforms and what they expect from the brands seeking to tap into a hyper-engaged crowd.

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GAMING THE SYSTEM: AN EXPLORATION INTO THE WORLD OF GAMING AND SOCIAL MEDIA

Gaming the System analyses gamers’ lifestyles, gaming habits, purchasing behaviour and use of social media to shed light on a widely misunderstood demographic. Our findings give brands and marketers the tools they need to create informed strategies and engage this valuable but untapped audience.

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