©Social Chain Media 2019

Love Food

Celebrating global food culture.

REACH

The third-largest food publisher in the UK.

ENGAGEMENT

128% higher engagement rate than the average for Facebook’s food category.

BESPOKE

>80% of views come from original content filmed in the Love Food kitchen.

2.7M
7.2M
Instagram Followers

A UNIVERSAL LANGUAGE.

Food has the ability to bring people together regardless of age, background or status. Love Food unites people through trend-setting concoctions and timeless recipes.

FOOD THROUGH THE SOCIAL LENS.

Food is more than an essential resource; it’s an experience. Testing the boundaries of what is possible with food results in visual and exciting content that separates us from the mundane.

THE FREEDOM TO CREATE.

Food is an art form that needs creative freedom and resource to thrive. A dedicated kitchen, in-house chef, studio access and production team lets us cook without limits.

Campaigns

Featured
MAKING INSTAGRAMMABLE LUXURY WITH HÄAGEN DAZS

The best social food content makes you want to lick the screen. To promote the launch of Häagen Dazs’ new ice cream flavours, Love Food partnered with Social Chain on the creation of several original recipe videos. The videos reinvented an iconic premium brand for the Instagram generation.

Featured
TOTALLY TOPPED PANCAKES WITH GRENADE PROTEIN

Everyone should be free to indulge—including the health-conscious. To promote Grenade Protein on pancake day, we made topped protein pancakes that proved how flexible great food can be. It reached 1M people and earned 750K views, over-delivering on the brief by 7x.